Solvay Group: International Mobility and Managing Expatriates

by Boris Groysberg, Nitin Nohria, Kerry Herman
Source: Harvard Business School

Marcel Lorent, head of International Mobility at Brussels-based Solvay Group, faces decisions on the expatriation status of four of his firm's talented executives. Each decision will impact the candidate's professional and personal life, and will have implications for effective management and growth in Solvay's global markets...Read more...

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

The 21st century has brought both opportunities and challenges in our global, boundary-less world. Importantly, managers face a dynamic and interconnected international environment. As such, 21st century managers need to consider the many opportunities and threats that Web 2.0, social media, and creative consumers present and the resulting respective shifts in loci of activity, power, and value...Read more...